Introduction to Exchange Bidding
Invite trusted Third Party Trades to compete for your Stock
Only available in Google Ad Manager 360.
Exchange Bidding permits you to invite other third party trades to compete for your stock in one auction with real time, server-to-server bidding. Exchange Bidding in Ad Manager also provides simplified trafficking, reporting, and billing.
Header bidding compared
Exchange Bidding is much easier to execute than header bidding. You may use your existing tagging on site or programs, or you may go for an SDK implementation. Exchange Bidding in Ad Manager also reduces the latency historically connected with header bidding.
Ad Manager communicates directly with third party advertisement exchanges in a server-to-server connection. Under header bidding, complicated customized header bidding code is usually necessary to facilitate this communication. This induces latency for your sites or apps and is a suboptimal user experience.
Eligible inventory trafficked in Ad Manager can reap the benefits of Exchange Bidding with no additional technical development required.
Mediation for mobile programs
Ad Manager mediation for mobile programs utilizes a list of return partners called separately, in sequence, from your cell program after dynamic allocation procedure. Exchange Bidding, on the other hand, is managed by the Advertisement Manager ad server that calls all return partners simultaneously so that they could compete in real time throughout the dynamic allocation procedure.
Exchange Bidding and mediation return partners could be included in exactly the identical yield group and compete in the same auction. Learn more
Prices and blocking rules
Pricing rules and blocking rules are handled by each exchange and have to be configured in the third party exchange’s system. Pricing and blocking rules configured in Ad Manager will not apply across third party exchanges.
Ad Manager reports show aggregated information regarding impressions, internet revenue, bid requests, and bid responses transacted through Exchange Bidding. Details about individual bids isn’t yet available. Ad Exchange earnings can be separated by station, such as”Exchange Bidding”,”Mediation”, and much more traditional”Ad Exchange” impressions.
Google’s connection to publishers and exchanges
Throughout the Ad Manager ad server, Google facilitates real-time bidding between exchanges and publisher advertising requests. Google has contracts associated with Exchange Bidding with both markets and publishers, but before a writer can connect with an Exchange Bidding yield associate, the writer should have an established contractual relationship with that partner. Google isn’t involved in the essential contracts between markets and publishers.
Exchange Bidding partners
Below are a choice of exchanges configured for Exchange Bidding along with their supported serving environments and skills. *
Web and app support
In-stream video is available to all exchanges. For out-stream video placements to be available, the exchange must opt-in to multi-format requests. Rewarded video is still in beta.
Some exchanges only support requests for certain regions or countries. Exchanges not listed below support requests globally.
- Ad Generation: Japan only
- AerServ: Americas only
- Fluct: Japan only
- MobFox: Americas and Europe only
- RhythmOne: Americas and Europe only
- Sovrn: Americas and Europe only
- SpotX: Americas and Europe only
- Yieldmo: North America only