Ad exchange Bidding Dynamic Allocation
What is RTC? How does this help you implement header bidding? And, can you use a wrapper? Let's dive in to find the answers. Why implementing header bidding on AMP differs? As the usage of content …
Continue Reading about Header Bidding on AMP — A Complete Guide →
Throughout our discussions with publishers about Google Ad Manager 360 (GAM360) within the last couple of months, we often find ourselves spending a large period of time deep diving into one attribute …
Continue Reading about The Four Important Benefits of Exchange Bidding for Publishers →
Everything you Should Know - Header Bidding Vs Exchange Bidding. The gist of programmatic advertising can be brought down to two phrases: Obtaining the ideal value for opinions and appearing in front …
Prepare your contracts and configurations Only available in Google Ad Manager 360. Before Exchange Bidding can begin, there are a few tasks for both exchanges and publishers to …
Continue Reading about Getting started with Exchange Bidding →
How Exchange Bidding works Learn the life cycle of an Exchange Bidding request Every Exchange Bidding interaction between a publisher and their trade partners is managed by Ad Manager in what's …
Introduction to Exchange Bidding Invite trusted Third Party Trades to compete for your StockOnly available in Google Ad Manager 360. Exchange Bidding permits you to invite other third party trades …
