Custom targeting in DFP is achieved through key/value pairs, and this tutorial explains the three different key/value categories.
Learn how to create placements, which are groupings of Ad Units, in your network.
- Introduction to DFP
Get an introduction to DoubleClick For Publishers. Length: 2m 02s
- DFP User Interface Tour
Take a tour of the DFP user interface. Length: 3m 37s
- Create an Ad Unit
Walk through the steps to create an Ad Unit, and understand how the parent-child relationship…
- Life of a DFP Impression
Understand, at a high-level, how DFP works. You'll get an introduction to ad selection ranking…
- Introduction to Ad Units
As a publisher, you are trying to sell space on your sites and apps. This…
- Ads.txt Management in DoubleClick for Publishers
Authorized Digital Sellers is an initiative from the Interactive Advertising Bureau to improve transparency in…
- How Does VAST Work?
A couple of months ago we published an article explaining how banners operate . Today,…
- Google announces changes to Surroundings, position targeting Preferences in DV360
In an effort to provide advertisers with more precise and granular ad targeting options in…