What’s a Bot?
A bot is an automated program that performs a particular task or tasks. There are various kinds of bots, both positive and negative.
The most common kinds of bots are crawlers and spiders. While frequently used interchangeably, each has a slightly different job. A spider will follow links from page to page, creating a”web” of information, even though a crawler can download pages on the world wide web, and might repeatedly execute tasks such as searches on a website.
The Good, The Bad and The Ugly.
Bots accounts for almost half of all online traffic. Not all bots are poor. GoogleBot scours the web daily, indexing old and new pages for Google’s search engine. Other bots may offer security checks or tracking.
Excellent bots differentiate themselves as a bot when crawling the internet and ad servers like AdButler can filter these feelings out.
A terrible Bot will often mimic or mask their identity to deceive the website into believing it is a legitimate person. Bad bots may impersonate a individual, scrape your webpage for personal information, spam forums, or find security flaws. A Bot simulates legitimate visitors using a varying degree of sophistication.
Bad Bots (Malicious Bots) — intentionally pretending to be legitimate users to cause fraudulent ad requests or similar functions.
What’s Bot filtering?
Excellent bots identify themselves at the User Agent string that’s passed along to each request. This permits ad servers to compare the ID to a list of robots or parameters inside the ID to filter these beliefs and avoid discrepancies in your coverage.
Why is Bot filtering significant?
Ad campaigns are usually still delivered based on CPM models. Once an advertiser is paying for each 1000 impressions, it will become vital to make sure those feelings are seen by legitimate men and women.
Known Bots Filtered by AdButler:
Bing Preview Bot
Bloomberg Financial Market
Google Page Speed Insights
Majestic 12 Bot
Any bot that identifies themselves with a descriptor that includes ‘bot’, ‘crawl’, or ‘spider’
I am seeing a discrepancy between page views and impressions?
When you’ve exhausted your normal troubleshooting and you’re still seeing a discrepancy, there’s a chance your website is the victim of poor bots or bad actors that aren’t identifying themselves.
If your website is the victim of lousy bot action, there are steps you can take to detect and protect against bot traffic. You might wish to appear at embracing robots.txt as a way of preventing bot visitors and you might want to think about DDOS protection from companies like CloudFlare. https://www.cloudflare.com/en-ca/#bot-management
What’s being done to fight Ad Fraud?
An increasing number of advertisers and publishers are embracing a CPV (price per view) version, allowing advertisers to pay for legitimate views seen by consumers. For those who haven’t enabled Viewability on your AdButler account, reach out to your account manager today to go over our improved analytics package.
3rd Party Ad Fraud Platforms
There are lots of services out there that help advertisers and publishers guarantee their data are as accurate as possible. We highly suggest the following services.