Basic overview of Orders in DFP. …
Ad Tag Generation
Ad Tag Generation …
Key-Values
Custom targeting in DFP is achieved through key/value pairs, and this tutorial explains the three different key/value categories. …
Placements
Learn how to create placements, which are groupings of Ad Units, in your network. …
Create an Ad Unit
Walk through the steps to create an Ad Unit, and understand how the parent-child relationship of an Ad Unit works. …
Introduction to Ad Units
As a publisher, you are trying to sell space on your sites and apps. This space is referred to as inventory, and an Ad Unit, within DFP, is the representation of that inventory you want to sell. The …